Customer Data Platform
The data you need to give the experiences they want. Welcome to your central hub for customer data.
Unify customer data from everywhere into a single, persistent customer ID. Equip teams organization wide with machine learning insights, powering 1:1 segmentation at scale.
Personalize Customer Experiences
Utilize predictive models to craft individualized content, based solely on behavioral data.
Accurate Customer Segments
Leverage personas models that create customer segments based on many more variables than a human being ever could.
New Revenue Opportunities
Deploy recommendation models to determine the next best action for each customer. sales, or distribute for e-commerce listings.
Centralize control for greater efficiency, governance and security with multi-tenant capabilities.
Reduce Operational Inefficiencies
Drive coordinated engagement from a single, scalable multi-tenant platform to create, template, and deploy content, campaigns and best practices across your organization.
Self-Service Data Erasure makes it easier for system administrators to comply with GDPR, CCPA and other data privacy requirements.
Reduce reliance on IT or external teams and speed time to build campaigns.
Destroy Internal Silos
Data visualization everyone can understand so you can quickly determine the best way to allocate your marketing budget across the buyer journey.
A Single Source of Truth
An open and centralized infrastructure to unify all data and create holistic customer profiles for activation.
Using the Acquia Marketing Cloud products allows us to have one place to put customer data to get a holistic view of our customers and enables us to give our customers a personalized experience across channels.
Administrator in Information Technology and Services
Enterprise(> 1000 emp.)