Create Genuine Experiences

Personalization

Design and build an experience that feels unique to every customer with a no-code, intelligent optimization engine built for Drupal.

Smooth Personalization

An Intuitive Experience

With an easy-to-use no-code interface, anyone can design compelling, individually-optimized experiences that delight your customers.

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Enhanced Targeting

Personalization Made Simple

Create, deploy and manage personalized experiences across all your entire digital portfolio without burdening developers.

Download the Datasheet

Test And Learn > 

See through your customer's eyes to preview and test every aspect of your digital properties. Identify the best content for every individual with A/B testing, and refine experiences in real-time.

A Unified Customer Profile >

The 360 Profile provides a comprehensive customer profile with insight from every channel to help you personalize each step of the customer journey.

Centralized Targeting >

Coordinate web personalization efforts with all other touch points to deliver seamless & consistent experiences. Plan ahead and schedule future targeting initiatives based on your brand's priorities.

Real-Time Optimization >

Seamlessly adjust experiences as needed for every individual across properties, devices & channels based on real-time events & actions across the customer journey.

Segment user groups >

Segmenting users into targeted groups to help your content reach the right users. Set defined rules and limits to create defined segment groups.

Machine Learning >

Machine learning helps marketers understand and predict their customer's next step to provide the right content at the right time in their buyer journey. Up level your segmentation strategy with advanced modeling designed to accurately identify key segments within your customer base.

All the Tools for a Personalized Experience

Multisite Deployment

Create compelling content, collect data, and optimize within a single interface for all your digital properties.

Multilingual Personalization

Automatically personalizes content into the correct language so your visitors have a customized experience no matter where they are across the globe.

Unified Analytics

Powered by Acquia CDP's best of breed analytics engine, gain insights into key KPIs, campaign performance, and customer segment analysis.

Powered by Acquia CDP

Integrated with Acquia CDP, real-time profiles allow you to deliver in moment relevance for every individual.

A Personalized Campaign for Every User

Utilize multiple campaign types to create unique experiences for your individual users. Set specific criteria for every campaign to ensure it reaches the right audience with the correct content.

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    Simple Campaigns

    Create dynamic personalized experiences based on criteria that you specific.

    More on Machine Learning
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    Targeted Campaigns

    Personalize your site's content for specific visitor segments. 

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    A/B Testing

    Test variations of your website against each other to determine the best experience for your visitors.

Clickthrough rates skyrocketed from 3.8% to 14.1% with Personalization.

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Make 1-to-1 Connections

Build Customer Trust

 

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Be Transparent

You know your relationship is solid when your customers trust you. To do that, you need to be open and honest at every stage.

 

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Respect Their Privacy

Place privacy at the center of all personalization efforts by breaking down data silos and ensuring your teams use the right data for the right purpose.

 

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Get Customer Input

Learn more about your customers through zero-party data by creating opportunities for them to share their preferences—and feel heard.

 

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Personalize With Purpose

Meet and exceed customer expectations through their profiles, preferences, and history while giving each user control of their own data.